Understanding the Adoption of Smart Textiles: Insights from Innovation Theory and Interpretative Phenomenological Analysis of Interactive Experiences

发表日期：2024-04-18

作者：Ramona Cook;Anthony Kent;Tom Fisher;Naomi Braithwaite

单位：City Campus;School of Art and Design;Nottingham Trent University;Nottingham NG1 4FQ;UK

期刊：Engineering Proceedings

摘要：This paper investigates the utilisation of smart interactive products by millennial consumers in the fashion industry and how their perceptions and experiences influence the adoption of such products. To achieve this, it employs a generational perspective. It utilises Midgley and Dowling’s theory of predisposition to innovate as its theoretical framework, providing a comprehensive exploration of consumers’ experiences with these products. To bridge the gap in understanding consumers’ limited adoption of smart textile (ST) products, this research employs Interpretive Phenomenological Analysis (IPA). This methodological choice is driven by uncovering how real-life experiences impact consumer behaviour in this context. Expanding on previous work, the research comprised two separate qualitative studies utilising Interpretive Phenomenological Analysis (IPA). Participants interact with specific interactive smart textiles, namely, the Levi’s Jacket by Google. Participant recruitment utilised the snowballing method, which was adapted due to the constraints imposed by the COVID-19 pandemic.

关键词：smart interactive products;millennial consumers;fashion industry;perceptions;experiences;adoption;theory of predisposition to innovate;smart textile (ST) products;interpretive phenomenological analysis (IPA)

链接：Understanding the Adoption of Smart Textiles: Insights from Innovation Theory and Interpretative Phenomenological Analysis of Interactive Experiences